Uncover & Address the Real Pitch Objectives

SERIES OVERVIEW:

Convert the Pitch: The New Best Practices Winning Business Right Now

This session is the second in a four-part new business training series.

As you know, there’s a lot to deal with in the current pitching environment: hyper-competitive agencies, unclear pitch briefs, adapting to a new client pitch process (different from one client to the next), lack of client access, building a hybrid pitch with a hybrid team, and then, presenting it to a client who may not even be in the same room. This series will outline the cutting-edge new best practices now required to achieve a high win rate.

Sessions In This Series:

• Oct. 4: Create Your Strategy to Disrupt & Win the Pitch
• Oct. 18: How to Uncover & Nail the Real Pitch Objective
• Nov. 2: Craft Agency Capabilities to Engage & Convert
• Nov. 30: Write & Deliver Pitch Presentations That Win the Business

THIS SESSION:

How to Uncover & Nail the Real Pitch Objective

To win the pitch, you must deliver against the expectations of the senior decision-maker – not the mid-level manager who is managing the pitch process.

In this session, you will learn how to get more access to the right client (even when remote) and how to leverage this into a more effective pitch strategy. We’ll address how to ask smarter questions to get better answers, along with the external sources you will use to fill in the gaps.

The sooner you gather this critical intel, the faster your team will get to work on building the pitch. Ultimately, this will result in elevating your team’s thinking, placing the focus where it belongs – the specific business outcomes most important to the senior decision-maker.

Training Materials

Following the session, you will be provided with one week of recording access.

Who Should Attend

This four-part series is designed for those senior team members throughout the agency who play an active role in pitching new business.