Identifying New Entry Points (& Budgets) Into Clients

Identifying New Entry Points (& Budgets) Into Clients

In this training session, we’ll examine how clients are now selecting (and assigning work to) their marketing services agencies.

Armed with this new insight, the goal is to enter earlier in each client’s strategic development and planning process. With this in mind, we’ll introduce a model by which account teams can pinpoint new organic growth opportunities – far before the client even realizes they need an agency. This creates the potential to transform organic growth and new business pipelines.

Participants will be put to work as they begin applying the model with a target client. The goal is to immediately begin identifying organic growth potential.

Training Materials

Following the training session, those who attend will be provided with one week of recording access.

Who Should Attend

This training is best suited for those client-facing team members who play a key role in running (and growing) accounts: account management/client services, strategy, project management, and more.