Identifying New Entry Points (& Budgets) Into Clients
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Identifying New Entry Points (& Budgets) Into Clients
In this training session, we’ll examine how clients are now selecting (and assigning work to) their marketing services agencies.
Armed with this new insight, the goal is to enter earlier in each client’s strategic development and planning process. With this in mind, we’ll introduce...
Identifying New Entry Points (& Budgets) Into Clients
In this training session, we’ll examine how clients are now selecting (and assigning work to) their marketing services agencies.
Armed with this new insight, the goal is to enter earlier in each client’s strategic development and planning process. With this in mind, we’ll introduce a model by which account teams can pinpoint new organic growth opportunities – far before the client even realizes they need an agency. This creates the potential to transform organic growth and new business pipelines.
Participants will be put to work as they begin applying the model with a target client. The goal is to immediately begin identifying organic growth potential.
Training Materials
Following the training session, those who attend will be provided with one week of recording access.
Who Should Attend
This training is best suited for those client-facing team members who play a key role in running (and growing) accounts: account management/client services, strategy, project management, and more.
Instructors
Sharon Honjiyo
Director, Agency Growth Strategy
Sharon is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Sharon brings senior experience on both the client and agency side. Having managed roster agencies and run competitive reviews–in addition to running accounts and RFPs at her agencies–she provides tremendous insight in her training.
At Mirren, she empowers agency teams by training on client acquisition, retention, and growth. Achieving this, however, requires becoming a more proactive, strategic business partner. In fact, she believes there are many untapped revenue opportunities for agencies. “As a client, I regularly experienced my agencies missing many of our strategic needs that would have resulted in significant additional work.”
Sharon spent a good portion of her career leading account management and strategy at a number of agencies, including DDB, HL2, and Hornall Anderson Design. She was instrumental in leading client relationship training, organic growth, and numerous new business pitches. Prior to joining Mirren, she led the brand marketing team at Holland America Line, a premium cruise line within Carnival Corporation–the world’s largest leisure travel company.
Originally from the San Francisco Bay Area, Sharon currently lives in Seattle with her husband.
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