Identifying New Entry Points (& Budgets) Into Clients

Bruce is a Director, Agency Growth Strategy at Mirren – a firm that specializes in training client-facing agency teams. With a focus on organic growth and new business, the goal is to capture a greater share of each client’s spend by becoming indispensable strategic partners. Each year, more than 700 agencies participate in Mirren’s training programs, annual conferences, and webinars (www.mirren.com). At Mirren, Bruce is focused on empowering agency teams around client acquisition, retention, and growth.

Bruce started his career at Avenue A | Razorfish, eventually managing the Seattle office and leading strategy globally. When Microsoft acquired Razorfish, he spent time at Microsoft in business development and data strategy. After taking time off to be a full-time dad, Bruce has advised start-ups, built an app, and worked in technologies like AI and IoT. He has an MBA and a Masters in International Studies from the University of Washington and regularly lectures on Business Leadership at Seattle Pacific University. He’s almost done raising four boys in the Pacific Northwest.