Industry Forecast: What’s Ahead for the Agency Business (Guest Speaker)
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Industry Forecast: What’s Ahead for the Agency Business (Guest Speaker)
Guest Speaker: Winterberry Group | Bruce Biegel | Senior Managing Partner
Note: this session is a part of the special Mirren Live New York Pre-conference Forum and is provided for no fee to MirrenDirect subscribers.
Bruce is one the leading management consultants...
Industry Forecast: What’s Ahead for the Agency Business (Guest Speaker)
Guest Speaker: Winterberry Group | Bruce Biegel | Senior Managing Partner
Note: this session is a part of the special Mirren Live New York Pre-conference Forum and is provided for no fee to MirrenDirect subscribers.
Bruce is one the leading management consultants and M&A experts in the world of marketing, technology, and agencies. We’ve brought him back for another look at what’s ahead for the agency industry.
From the perspective of an analyst, he will unpack the most critical business trends ahead for agencies – and what’s behind those trends. He’ll reveal where the most significant client demand, growth, and agency models will emerge over the coming year – directly impacting your planning, forecasting, resourcing, and new business.
Training Materials
Following the session, you will be provided with one week of recording access. As this session is also a part of Mirren Live, it will also be posted to the MirrenDirect Event Recording library for unlimited access (approximately 3 weeks later).
Who Should Attend
This session is for agency management, senior client leads, and those who work in new business – those who need to understand the implications of how client spending will shift over the year ahead.
Instructors
Bruce Biegel
Senior Managing Partner, Winterberry Group
A seasoned executive with more than three decades of experience, Bruce Biegel has led hundreds of engagements in growth strategy, commercial diligence and enterprise data and technology for firms in media, financial services, retail, technology, and advertising and marketing agencies.
Bruce has worked with a wide range of enterprise marketers, advertising and marketing agencies, data and digital marketing service and technology providers, as well as private equity firms. Some client engagements include Acxiom Inc., Capital One Financial Corp., Citi, Epsilon, Experian, Hewlett-Packard Co, Meredith, KRG Capital, KKR, L’Oreal, Mountaingate Capital, Time Warner and others.
As an entrepreneur, Bruce has hands-on experience building companies from the ground up. Before establishing Winterberry Group’s strategic consulting practice, he founded and sold two companies, one in marketing technology and another in data. Prior to that, he served in numerous roles at companies as a board member, president, CFO, EVP of sales, as well as in marketing and customer service. Bruce began his career at Kidder Peabody in MIS and is a graduate of the University of Pennsylvania.
In addition to his role at Winterberry Group, Bruce has served as a senior advisor to investment bank Petsky Prunier LLC and as a member of the DMA board. He is an advisor to and member of the board of directors for several private marketing companies and a frequent speaker at major marketing industry conferences. He is also a recipient of the Silver Apple and Mal Dunn Leadership awards from the Direct Marketing Club of New York.
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