Pitch Teams

Making Smarter Pitch Go/No-Go Decisions (Includes Guide)

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About This Webinar

Making Smarter Pitch Go/No-Go Decisions (Includes Guide)

In this session, you will learn how to evaluate whether or not to proceed with each competitive review/RFP opportunity. Ultimately, you’ll gain objective insight into whether or not you can win and what it will take to increase your odds.

Getting your entire team aligned...

Making Smarter Pitch Go/No-Go Decisions (Includes Guide)

In this session, you will learn how to evaluate whether or not to proceed with each competitive review/RFP opportunity. Ultimately, you’ll gain objective insight into whether or not you can win and what it will take to increase your odds.

Getting your entire team aligned around a common (and strategic) set of criteria will help eliminate resources wasted against RFPs you should avoid. In fact, when deciding to proceed forward, you will identify specific gaps that may hold you back – which then informs key strategies necessary to increase your odds of winning the business.


Training Materials

Following the session, you will receive Mirren’s Pitch Go/No-Go Interactive Guide and be provided with one week of recording access.


Who Should Attend

This training is designed for senior agency leaders who are actively involved in pitching new business.

Instructors

Cristina Sarnelli

Associate Director, Agency Growth Strategy

 

Cristina is Associate Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.

 

Cristina brings senior experience in B2B account management and strategy with a special focus in qualitative methodology. In addition to her agency background, she spent time consulting independently and in partnership with a management consulting firm on business growth strategies for brands in categories including luxury accommodations, SaaS, and industrial manufacturing. Her background in client leadership and qualitative analysis provides tremendous insight to her training.

 

At Mirren, she empowers agency teams by training on the importance of buyer journeys, true qualitative insight, irrefutable logic trails and their impact on agency growth. “I encourage agency teams to embrace the lost art of qualitative to uncover real target audience insights – some of the most valuable IP an agency can provide its clients. Ultimately, the goal is to understand and drive target behavior to make an impact to the client’s bottom line.”

 

Cristina spent the majority of her career running accounts agency-side in the B2B and B2B2C space for companies like Cox Automotive, Olam, FujiFilm Electronics, and Smithfield Foodservice. In her previous consulting role, she led research and delivered strategies to optimize business operations, R&D, and acquisition strategy for brands including Daxko, Private Suite (P/S), and Trane Technologies.

 

Originally from the Chicagoland area, Cristina moved to Seattle in 2022.

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