Mastering Organic Growth: Writing an Effective Organic Growth Plan
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Most agency organic growth plans are a single page, outlining random financial targets. The truth: there is no plan to achieve those goals. The result: no growth. This is the fundamental breakdown at most agencies.
Step-by-step, we will walk through how to craft an Organic Growth Plan for each client – one...
Most agency organic growth plans are a single page, outlining random financial targets. The truth: there is no plan to achieve those goals. The result: no growth. This is the fundamental breakdown at most agencies.
Step-by-step, we will walk through how to craft an Organic Growth Plan for each client – one that more clearly outlines exactly how you will achieve assertive organic growth targets.
Key principles include:
- Identify meaningful client business goals to address
- Articulate goals that generate a stronger return for the agency
- Outline more detailed implementation schedules
- Clearly assign accountability and target dates
To immediately apply this new framework, participants will be put to work to begin writing an Organic Growth Plan for one client – a plan that is assertive, actionable, and accountable.
Training Materials
Prior to the session, you’ll be provided The Mirren Organic Growth Plan Guide to help follow along and apply the concepts. Following the training, you will be provided with one week of recording access.
Who Should Attend
This training is best suited for those client-facing team members who play a key role in running (and growing) accounts: account management/client services, strategy, and more.
Instructors
Sharon Honjiyo
Director, Agency Growth Strategy
Sharon is Director, Agency Growth Strategy at Mirren, a firm that specializes inorganic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs and webinars(www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Sharon brings senior experience on both the client and agency-side. Having managed roster agencies and run competitive reviews–in addition to running accounts and RFPs at her agencies–she provides tremendous insight in her training.
At Mirren, she empowers agency teams by training on client acquisition, retention and growth. Achieving this, however, requires becoming a more proactive, strategic business partner. In fact, she believes there are many untapped revenue opportunities for agencies.“As a client, I regularly experienced my agencies missing many of our strategic needs that would have resulted insignificant additional work.”
Sharon spent a good portion of her career leading account management and strategy at a number of agencies, including DDB, HL2 and Hornall Anderson Design. She was instrumental in leading client relationship training, organic growth and numerous new business pitches.Prior to joining Mirren, she led the brand marketing team at Holland America Line, a premium cruise line within Carnival Corporation–the world’s largest leisure travel company.
Originally from the San Francisco Bay Area, Sharon currently lives in Seattle with her husband.
Other webinars you might like
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Research Planning: A Faster Path to Bigger Insight
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