Mastering Organic GrowthL Writing an Effective Organic Growth Plan
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Most agency organic growth plans are a spreadsheet line item or a single page, outlining a random financial target. The truth: there is no plan or strategy to achieve those goals. And, the result: no growth. There is a fundamental breakdown.
Step-by-step, we will walk through how to craft an Organic Growth...
Most agency organic growth plans are a spreadsheet line item or a single page, outlining a random financial target. The truth: there is no plan or strategy to achieve those goals. And, the result: no growth. There is a fundamental breakdown.
Step-by-step, we will walk through how to craft an Organic Growth Plan for each client – one that more clearly outlines exactly how you will achieve assertive organic growth targets.
Key principles include:
- Identify meaningful client business goals to address
- Articulate goals that generate a stronger return for the agency
- Outline more detailed implementation schedules
- Clearly assign accountability and target dates
To immediately apply this new framework, participants will be put to work to begin writing an Organic Growth Plan for one client – a plan that is assertive, actionable, and accountable.
Training Materials
Prior to the session, you’ll be provided The Mirren Organic Growth Plan Guide to help follow along and apply the concepts. Following the training, you will be provided with one week of recording access.
Who Should Attend
This training is best suited for those client-facing team members who play a key role in running (and growing) accounts: account management/client services, strategy, and more.
Instructors
Bruce Woolsey
Director, Agency Growth Strategy, Mirren
Bruce is a Director, Agency Growth Strategy at Mirren – a firm that specializes in training client-facing agency teams. With a focus on organic growth and new business, the goal is to capture a greater share of each client’s spend by becoming indispensable strategic partners. Each year, more than 700 agencies participate in Mirren’s training programs, annual conferences, and webinars (www.mirren.com). At Mirren, Bruce is focused on empowering agency teams around client acquisition, retention, and growth.
Bruce started his career at Avenue A | Razorfish, eventually managing the Seattle office and leading strategy globally. When Microsoft acquired Razorfish, he spent time at Microsoft in business development and data strategy. After taking time off to be a full-time dad, Bruce has advised start-ups, built an app, and worked in technologies like AI and IoT. He has an MBA and a Masters in International Studies from the University of Washington and regularly lectures on Business Leadership at Seattle Pacific University. He’s almost done raising four boys in the Pacific Northwest.
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