Mastering Organic Revenue Growth: The New Skills & Tools (2 of 4)
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Series Overview: Mastering Organic Revenue Growth
Organic growth continues to be the source of revenue that is the easiest, fastest, and most profitable. There’s an existing relationship, the door is open,...
NOTE: Sign up for any of the four sessions in this series and we’ll automatically enroll you in all four.
Series Overview: Mastering Organic Revenue Growth
Organic growth continues to be the source of revenue that is the easiest, fastest, and most profitable. There’s an existing relationship, the door is open, and there’s a good understanding of the client’s business. This special four-part training series provides the new skills and tools now necessary to tap this critical revenue opportunity.
Nov. 10: How to Uncover Untapped Client Budgets
Nov. 12: How to Develop Profitable Ideas Client Will Want to Buy
Nov. 17: How to Present New Ideas So Clients Will Buy Them
Nov. 19: How to Scale with Assertive Organic Growth Plans
The series includes AI prompt engineering and templates to accelerate the entire process. Interactive exercises have each participant apply the lessons directly back to their clients – as they start “actively doing organic growth” within the program – culminating with written organic growth plans.
Session Two: How to Develop Profitable Ideas Clients Will Want to Buy
The second session outlines a new strategic diagnostic tool and framework by which participants can methodically identify new ideas – that will be profitable for the agency – and more valuable (and easier to sell through) to each client.
Training Materials
Following the session, those who attend will receive one week of recording access.
Who Should Attend
This training is designed for those senior and mid-level client-facing team members who play a role in running (and growing) clients: client leads, account management/client services, project management, strategy, and more.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
Other webinars you might like
Mastering Organic Revenue Growth: The New Skills & Tools (4 of 4)
Mastering Organic Revenue Growth: The New Skills & Tools (3 of 4)
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