New Biz Message Strategy: Turning Prospects into Clients (Guest Speaker)
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New Biz Message Strategy: Turning Prospects into Clients
Guest Speaker: Newfangled | Lauren O’Brien | Chief Strategy Officer
Agencies are battling one of the most noisy new business messaging landscapes, with more content published to a wider variety of channels than we’ve ever seen. As a result, agency marketing has a profoundly...
New Biz Message Strategy: Turning Prospects into Clients
Guest Speaker: Newfangled | Lauren O’Brien | Chief Strategy Officer
Agencies are battling one of the most noisy new business messaging landscapes, with more content published to a wider variety of channels than we’ve ever seen. As a result, agency marketing has a profoundly difficult task to break through and be discovered with ideal prospects.
In this 75-minute live training session, Newfangled’s Chief Strategy Officer, Lauren O’Brien, will outline how to craft a messaging strategy for your agency – with the goal of leveraging it in an outreach campaign where you will be heard, remembered, and acted upon by your prospects.
You will learn:
- What questions to consider about your audience segments to learn what messaging will resonate with them most
- How to create messaging pillars that align with the needs, challenges, and interests of your prospects
- How to tactfully elevate your expertise through your messaging without being too salesy or heavy-handed
- What makes for an excellent topic idea and how to avoid the boring ones
- How to weave your messaging through a holistic full-funnel campaign that ultimately converts prospects into buyers
Training Materials
Following the session, you will be provided with one week of recording access.
Who Should Attend
This session is designed for those who play a key role in the marketing, new business, and PR efforts for your agency.
Instructors
Lauren McGaha O’Brien
Chief Strategy Officer
As Newfangled’s Chief Strategy Officer, Lauren divides her time between envisioning Newfangled’s future and operationalizing that vision throughout the business. She collaborates with the rest of the leadership team to identify opportunities that will best serve clients and foster Newfangled’s growth, and supports the directors in seamlessly integrating these opportunities into the company’s daily operations.
Currently, Lauren’s focus is on the business as a whole, leveraging her background in content marketing. She built up the content marketing division at Newfangled and continues to assist each client with the initial development of their target personas and messaging strategy.
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