Mirren Go / No-Go Pitch Decision Guide (30 Min. Quick Hit)
About This Webinar
Mirren Go / No-Go Pitch Decision Guide (30 Min. Quick Hit)
In this session, you will learn how to evaluate whether or not to proceed with each competitive review/RFP opportunity (and whether or not you can win). Getting your entire team aligned around a common – and strategic – set of criteria...
Mirren Go / No-Go Pitch Decision Guide (30 Min. Quick Hit)
In this session, you will learn how to evaluate whether or not to proceed with each competitive review/RFP opportunity (and whether or not you can win). Getting your entire team aligned around a common – and strategic – set of criteria will help eliminate resources wasted against reviews you should avoid.
In fact, when deciding to proceed forward, you will identify the gaps holding you back – which then informs strategies to increase your odds of converting the business.
Training Materials
Following the session, you will be provided with 1 week of recording access. You will also be provided with an interactive Excel version of The Mirren Go/No-Go Pitch Decision Guide that you can customize for your agency.
Who Should Attend
This training is designed for agency CEOs, Management teams, New Business teams, and those directly involved in preparing for competitive review/RFP engagements.
Instructors
Sharon Honjiyo
Director, Agency Growth Strategy
Sharon is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Sharon brings senior experience on both the client and agency side. Having managed roster agencies and run competitive reviews–in addition to running accounts and RFPs at her agencies–she provides tremendous insight in her training.
At Mirren, she empowers agency teams by training on client acquisition, retention, and growth. Achieving this, however, requires becoming a more proactive, strategic business partner. In fact, she believes there are many untapped revenue opportunities for agencies. “As a client, I regularly experienced my agencies missing many of our strategic needs that would have resulted in significant additional work.”
Sharon spent a good portion of her career leading account management and strategy at a number of agencies, including DDB, HL2, and Hornall Anderson Design. She was instrumental in leading client relationship training, organic growth, and numerous new business pitches. Prior to joining Mirren, she led the brand marketing team at Holland America Line, a premium cruise line within Carnival Corporation–the world’s largest leisure travel company.
Originally from the San Francisco Bay Area, Sharon currently lives in Seattle with her husband.
Other webinars you might like
Stop Getting Pigeonholed: Selling Current Clients on New Capabilities
Five Strategies to Get Into & Win Better RFPs (Guest Speaker)
Getting More Work from Difficult Clients (Guest Speaker)
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