Mirren Post-Pitch Debriefing Guide: Getting to the Truth
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Whether you’ve won or lost the pitch, getting practical feedback from the client is critical. Insight about the agency, your team and your approach can help make or break future new business efforts.
However, the client rarely provides the truth. If you lost the pitch, it’s a painful exercise for the client....
Whether you’ve won or lost the pitch, getting practical feedback from the client is critical. Insight about the agency, your team and your approach can help make or break future new business efforts.
However, the client rarely provides the truth. If you lost the pitch, it’s a painful exercise for the client. It’s a breakup call. Their goal is to get you off the phone as quickly as possible, so they can move on. At best, you’ll get a superficial perspective and rarely anything constructive. In fact, the most common thing heard by agencies is, “It was so hard to decide. You were a close second place. I wanted you to win, but it was someone else on the team. You guys were great.” Many agency executives go their entire careers either winning or “coming in second.” Or so they’ve been told.
In this session, we’ll walk you through a PDF Guide from Mirren: The Post Pitch Client Debriefing Guide. Step by step, we’ll guide you through how to handle this critical feedback call. The goal is to get constructive insight that can be applied to all future new business efforts. When handled methodically, you can create a continuous process for improvement.
But then again, you were a very, very close second.
Training Materials
Following the training, you will be provided with one week of recording access.
Who Should Attend
This session is designed for those senior and mid-level team members involved in leading and orchestrating your agency’s new business pitches.
Instructors
Bruce Woolsey
Director, Agency Growth Strategy, Mirren
Bruce is a Director, Agency Growth Strategy at Mirren – a firm that specializes in training client-facing agency teams. With a focus on organic growth and new business, the goal is to capture a greater share of each client’s spend by becoming indispensable strategic partners. Each year, more than 700 agencies participate in Mirren’s training programs, annual conferences, and webinars (www.mirren.com). At Mirren, Bruce is focused on empowering agency teams around client acquisition, retention, and growth.
Bruce started his career at Avenue A | Razorfish, eventually managing the Seattle office and leading strategy globally. When Microsoft acquired Razorfish, he spent time at Microsoft in business development and data strategy. After taking time off to be a full-time dad, Bruce has advised start-ups, built an app, and worked in technologies like AI and IoT. He has an MBA and a Masters in International Studies from the University of Washington and regularly lectures on Business Leadership at Seattle Pacific University. He’s almost done raising four boys in the Pacific Northwest.
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