New Business Director Effectiveness In the New Agency Landscape
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New Business Director Effectiveness In the New Agency Landscape
Working in new business is one of the toughest roles in an agency. Expectations are high – and the remit is no simple task: in an extremely competitive environment, marshall the agency’s resources (or lack thereof) to pursue and convert new clients for...
New Business Director Effectiveness In the New Agency Landscape
Working in new business is one of the toughest roles in an agency. Expectations are high – and the remit is no simple task: in an extremely competitive environment, marshall the agency’s resources (or lack thereof) to pursue and convert new clients for the agency.
Despite the challenges, there are new best practices that will have a significant impact on the effectiveness of those in a new business role.
In this training session, we’ll introduce several new methods and frameworks that will have a direct impact on the ability of new business team members to perform at a higher level.
We’ll also cover the several types of new business roles, their accountabilities, and corresponding “personality types.” This will empower new business team members to optimize their approach for each unique situation.
We’ll address how to:
- Outline a job description (and expectations) that ensures alignment with management
- Secure the resources necessary to achieve meaningful results for the agency
- Achieve key wins, accomplishments, and recognition inside the agency
- Adapt personally to each unique agency situation and goals
Training Materials
Following the training session, those who attend will be provided with one week of recording access.
Who Should Attend
This training is designed for those who play a lead role in the new business efforts of the agency. This would include anyone dedicated to new business or with aspects of “running new business” as a part of their job description.
Instructors
Laura Matthews
Managing Director, Agency Growth Strategy
Laura is Managing Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Laura brings senior account leadership and business development experience, with a background in client engagement and former roles in business development for tech companies. With experience across a broad range of industries and agencies (full service, PR, digital), Laura provides tremendous insight in her training.
At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business, empowering them to strengthen their client relationships and better position their value. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and they deliver work that is clearly positioned to impact those goals.”
Laura has run accounts at several independent agencies, managing integrated campaigns and digital strategy. She spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands.
Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.
Other webinars you might like
Putting AI to Work at Your Agency: An Introduction
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The New Role of Account Leadership: Evaluating Your Teams
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