New Business Directors: Keep Improving Your Effectiveness
About This Webinar
New Business Directors: Keep Improving Your Effectiveness
In this one-hour session, we’ll outline best practices to have new business team members continue to improve their performance. We’ll address how to: Outline a job description that ensures alignment with management Get the resources you need to achieve more for the agency Secure key wins, achievements, and recognition...New Business Directors: Keep Improving Your Effectiveness
- Outline a job description that ensures alignment with management
- Get the resources you need to achieve more for the agency
- Secure key wins, achievements, and recognition inside the agency
- Understand and address your potential weaknesses
Training Materials
Following the session, you will be provided with 2 weeks of recording access.
Who Should Attend
This session is designed for those team members who have new business responsibilities in their job description. Dedicated new business executives should definitely plan to participate in this training.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
Other webinars you might like
Making Smarter Pitch Go/No-Go Decisions (Includes Guide)
All sessions are free with your Premium or All Access subscription to MirrenDirect.
Get started with our 30-day no-fee trial.
Learn More Notify me of new sessions