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New Business Infrastructure and Resource Planning (Mirren Model)

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About This Webinar

New Business Infrastructure and Resource Planning

During Mirren’s new business training, agencies want to understand more about the optimal infrastructure for a well-performing new business capability. While it varies by size and type of agency, understanding the level of investment you should be making will make or break your effectiveness:

How should...

New Business Infrastructure and Resource Planning

During Mirren’s new business training, agencies want to understand more about the optimal infrastructure for a well-performing new business capability. While it varies by size and type of agency, understanding the level of investment you should be making will make or break your effectiveness:

  • How should our new business function be structured?
  • What are the different resources we need to be investing in?
  • How should it be staffed?
  • What should their accountabilities be?
  • How senior should they be?
  • What are other agencies doing?

In this session, we’ll outline the best practices for building an optimal new business infrastructure – bearing in mind most don’t have massive budgets and an army to throw at it.


Training Materials

Following the session, you will be provided with one week of recording access.


Who Should Attend

This is designed for agency CEOs, Management teams, New Business teams, and those directly involved in pursuing new business.

Instructors

Laura Matthews

Director, Agency Growth Strategy

 

Laura is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.

 

Laura brings senior account leadership and business development experience, with a background in client engagement and former roles in business development for tech companies. With experience across a broad range of industries and agencies (full service, PR, digital), Laura provides tremendous insight in her training.

 

At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business, empowering them to strengthen their client relationships and better position their value. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and they deliver work that is clearly positioned to impact those goals.”

 

Laura has run accounts at several independent agencies, managing integrated campaigns and digital strategy. She spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands.

 

Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.

 

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