New Business Leads: Keep Elevating Your Impact
Would you like this session for no fee?
Start 30-Day No-Fee TrialAbout This Webinar
Working in new business is one of the toughest roles in an agency. Expectations are high – and the remit is no simple task: in an extremely competitive environment, marshall the agency’s resources (or lack thereof) to pursue and convert new clients for the agency.
Despite the challenges, there are new best...
Working in new business is one of the toughest roles in an agency. Expectations are high – and the remit is no simple task: in an extremely competitive environment, marshall the agency’s resources (or lack thereof) to pursue and convert new clients for the agency.
Despite the challenges, there are new best practices that will have a significant impact on the effectiveness of those in a new business role.
In this training session, we’ll introduce several new methods and frameworks that will have a direct impact on the ability of new business team members to perform at a higher level.
We’ll also cover the several types of new business roles, their accountabilities, and corresponding “personality types.” This will empower new business team members to optimize their approach for each unique situation.
We’ll address how to:
- Outline a job description (and expectations) that ensures alignment with management
- Secure the resources necessary to achieve meaningful results for the agency
- Achieve key wins, accomplishments, and recognition inside the agency
- Adapt personally to each unique agency situation and goals
- The new role of AI in transforming the pitch process
Training Materials
Following the training session, those who attend will be provided with one week of recording access.
Who Should Attend
This training is designed for those who play a lead role in the new business efforts of the agency. This would include anyone dedicated to new business or with aspects of “running new business” as a part of their job description.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
Other webinars you might like
Run Client Meetings That Crush It!
Transform Client Alignment with The Mirren Project Kick-Off Brief
Getting Started with MirrenDirect: A Brief Orientation
All sessions are free with your Premium or All Access subscription to MirrenDirect.
Get started with our 30-day no-fee trial.
Learn More Notify me of new sessions