Presentation Skills (Part 1/2): Developing Your Content to Command the Room

Note: this is part our Mirren Live New York Post-Conference Series, provided to MirrenDirect subscribers as a special bonus for no fee. By registering for this first session, we’ll automatically register you for the second one (June 5, 10 am ET).

About This Two-Part Series

In these live webinar training sessions, you’ll learn the skills to develop and deliver more persuasive client and new business presentations – both in-person and remote. The first session (below) addresses presentation writing and the second session addresses your personal presentation skills. 

About This Session

The series begins by addressing your presentation materials. Poorly written decks can derail even the best presenters and their ability to motivate clients and new business prospects.

We’ll first address what clients now want in their agency presentations. With the continued turbulent conditions, there’s a shift in what it now takes to persuade.

Building on this, we’ll leverage principles from storytelling and management consulting firms to craft focused, dynamic, and persuasive presentations. This includes how to:

• Apply a structured framework to accelerate your writing
• Energize the room using the principles behind storytelling plots and rhythms 
• Align your team on one clear presentation storyline and narrative
• Hook the client in the first 90 seconds
• More effectively fortify your narrative with stronger rationale 
• Better design your slides to focus the client’s attention
• Close each presentation in a way that motivates the client to take action immediately
• Dramatically improve both in-person and remote situations

Ultimately, you’ll learn how to dramatically improve in-person and remote situations in a way that gets the result you need from the meeting. Most importantly, the goal is to sell through work and win more new business. 

Training Materials

Following the session, those who attend will be provided with one week of recording access.

Who Should Attend

This series will have the greatest impact on those senior and mid-level team members who regularly present to clients and new business prospects.