Prompt Engineering for Agency Teams (Guest Speaker)

Prompt Engineering for Agency Teams (Guest Speaker)

Guest Speaker: Too Clever By Half – Scott Suthern, Founder

When prompted effectively, large language models can become incredibly powerful collaborators – accelerating strategic thinking, enhancing client work, streamlining day-to-day tasks, and increasing the impact of each team member.

This session on prompt engineering will teach the core skills behind effective AI use: writing clear, structured prompts that generate more useful, relevant, and strategic output. Step-by-step, you’ll be put to work as you learn how to craft prompts for a range of real-world agency functions, including:

• In-depth business analysis
• Interpreting client briefs (and uncovering what the decision-maker really wants)
• Target audience research
• Generating synthetic audience personas for insight development
• Building out strategic insights
• Creating client presentations
• Simulating client feedback on presentations (before you present)

What You’ll Learn:

• The core structure of an effective AI prompt
• Prompt templates for common client-facing use cases
• How to iterate prompts to unlock deeper, more strategic thinking
• Techniques for layering context (brand voice, industry nuance, strategic goals)
• How to avoid common prompting mistakes that lead to irrelevant or inaccurate outputs

Bonus: You’ll receive ready-to-use prompt templates you can adapt to your specific role and agency function.

Training Materials

Following the session, those who attend will receive one week of recording access.

Who Should Attend

This training is designed for those client-facing team members (junior through senior) who should be taking advantage of AI to accelerate and improve various aspects of their role (as referenced above).