Putting AI to Work at Your Agency: An Introduction
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Putting AI to Work at Your Agency: An Introduction
It’s no secret AI is playing a key role in transforming the agency industry. However, it’s time to separate the hype from the reality and put it to work.
This session will help you begin leveraging AI as a powerful tool to enhance...
Putting AI to Work at Your Agency: An Introduction
It’s no secret AI is playing a key role in transforming the agency industry. However, it’s time to separate the hype from the reality and put it to work.
This session will help you begin leveraging AI as a powerful tool to enhance the efficiency and substance of your agency’s day-to-day client and new business work. As it is already being adopted quickly in media, creative, and production, we’ll have a particular focus on it’s role for client management, strategy, and new business functions.
Topics will include:
- An overview of key AI apps to consider across day-to-day use cases
- For both clients and RFPs, how to accelerate and improve business analysis, day-to-day communications, strategic development, and more
- Prompt engineering that will transform your output efficiency and quality with ChatGPT/Claude
- How to further roll out AI at your agency
Expect to leave this session with a new perspective on AI and the new skills to immediately use it in more productive ways than you realized possible.
Training Materials
Following the training session, those who attend will be provided with one week of recording access.
Who Should Attend
This session is designed for agency management and those on the front lines with clients and new business. Those who liaise with clients, prospects, and are involved in strategic development will find the session particularly insightful.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
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