Reframe Your Client Negotiations to Create a Lasting Partnership
Would you like this session for no fee?
Start 30-Day No-Fee TrialAbout This Webinar
Note: this session is a part of the special Mirren Live New York Pre-Conference Forum and is being provided to MirrenDirect subscribers as a special bonus for no fee.
Let’s redefine what it means to win at negotiations. Too often, agencies and clients walk into the room with opposing mindsets: one side...
Note: this session is a part of the special Mirren Live New York Pre-Conference Forum and is being provided to MirrenDirect subscribers as a special bonus for no fee.
Let’s redefine what it means to win at negotiations. Too often, agencies and clients walk into the room with opposing mindsets: one side wants maximum value at the lowest cost, while the other is trying to protect its margins and creative integrity.
There’s a better way: approach it as a collaboration rather than a battle. Join Courtney as she breaks down real-world day-to-day negotiation scenarios and outlines a set of best practices to achieve the elusive win-win. By better understanding and addressing the needs of both sides, the process can be transformed from a game of push and pull into a process of long-term alignment and profitability.
Training Materials
Following the session, those who attend will receive one week of recording access.
Who Should Attend
This session is designed for those client-facing and operations team members involved in client negotiations, writing and securing client approval of client estimates and scopes, and developing agency scope and fees.
Instructors
Courtney Williams
The Martin Agency, VP - Head of Business Development
As a driving force behind Martin’s new business momentum, Courtney Williams blends sharp insight, human-centered leadership, and bold vision to transform how the agency connects, competes, and grows.
As VP, Head of Business Development at The Martin Agency, she’s redefining the traditional pitch process by putting people first and humanizing a high-pressure, often unpredictable environment—enabling her to forge genuine, lasting connections with marketers and industry growth leaders. Her visionary approach has helped propel Martin to the forefront, contributing to accolades like AdAge’s 2023 A-List Agency of the Year, Adweek’s two-time Agency of the Year, and Fast Company’s Most Innovative Companies list for three consecutive years.
With over a decade of experience leading growth initiatives for both holding companies and independent agencies, Courtney brings deep industry insight and a sharp perspective on the evolving agency landscape.
She knows that how Martin supports its people directly shapes the clients it attracts. Passionate about embedding diversity and inclusion into every corner of the agency—from new business to brand work—she brings a critical, empathetic lens that helps Martin authentically live its values.
Beyond Martin, Courtney co-chairs the 4A’s National New Business Committee, serves on the 4A’s Diversity Steering Committee, is a 2024 U.S. Scholar in The Marketing Academy, and volunteers with the Can: Diversity Collective. She’s been recognized as a Campaign US Female Frontier and one of Business Insider’s Rising Stars of Madison Avenue—but her proudest impact is mentoring the next generation of industry talent.
Other webinars you might like
The New Negotiation Skills to Drive Revenue
All sessions are free with your Premium or All Access subscription to MirrenDirect.
Get started with our 30-day no-fee trial.
Learn More Notify me of new sessions