Stop Getting Pigeonholed: Selling Current Clients on New Capabilities

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About This Webinar

Stop Getting Pigeonholed: Selling Current Clients on New Capabilities

It’s not uncommon that agencies get pigeonholed with their clients. Whatever type of work you provide at the outset of the relationship, can, unfortunately, set a precedent for the future. Clients can be resistant to using more of your agency’s capabilities.

The good...

Stop Getting Pigeonholed: Selling Current Clients on New Capabilities

It’s not uncommon that agencies get pigeonholed with their clients. Whatever type of work you provide at the outset of the relationship, can, unfortunately, set a precedent for the future. Clients can be resistant to using more of your agency’s capabilities.

The good news is that there’s a fix for this.

In this session, we’ll take a look at a few steps you can take to persuade clients to use more of your capabilities – potentially even stealing business from other roster agencies. Ultimately, the goal is to capture a greater share of each client’s spend.


Training Materials

Following the session, you will be provided with 2 weeks of recording access.


Who Should Attend

This training is best suited for those mid-level/senior team members who interact directly with clients – across disciplines (i.e., account management, strategy, research, data/analytics, project management, etc.)

Instructors

Brent Hodgins

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