The Coming Strategy Revolution for Agencies: Five Key AI Trends (Guest Speaker: Lauren O’Brien)
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Get a sneak peek into the future of the agency business. We’ll dive into how AI is redefining strategic development for agencies, unlocking new potential for breakthrough insight, efficiency, and profitability.
By embracing the latest AI-powered tools and methodologies, agencies can scale their capabilities to solve bigger, more complex client challenges –...
Get a sneak peek into the future of the agency business. We’ll dive into how AI is redefining strategic development for agencies, unlocking new potential for breakthrough insight, efficiency, and profitability.
By embracing the latest AI-powered tools and methodologies, agencies can scale their capabilities to solve bigger, more complex client challenges – and charge premium fees for the increase in value provided. In fact, it’s possible to tackle much larger strategy projects that just weren’t practical before. With this in mind, this session will explore:
- New AI Strategy Apps: Learn more about the most important new AI-powered apps that should be on your radar.
- AI-Powered Research: How to conduct in-depth research at scale, uncovering actionable insights in a fraction of the time.
- Synthetic Target Audiences & Personas: Leveraging AI to simulate audience behaviors and preferences for sharper, more effective insight.
- Synthetic Clients: Simulating client dynamics to test and refine ideas before presenting them.
- Client Business Analysis: Using AI to dissect and optimize client business models with speed and precision.
- And More
We’ll conclude the session with a live demo of one of the new AI Strategy apps already being used by hundreds of agency team members: Magnolia (note: hotlink to: https://magnolia-made.com/). As a generative tool, it works through each stage of the strategic development process — as a collaborator — to completely accelerate and elevate client briefs and marketing strategies. In short, you can develop more sophisticated strategy in a fraction of the time.
Expect to leave this session with next steps you can take to immediately begin improving the value of your strategy offering.
Training Materials
Following the session, those who attend will be provided with one week of recording access.
Who Should Attend
If you’re involved in strategy, client management, or operations, you’ll not want to miss this session.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
Lauren O’Brien
Chief Strategy Officer
As CSO, Lauren supports Magnolia’s roadmap as the AI-powered strategic planner for agencies. She collaborates closely with the leadership team and industry thought leaders to ensure Magnolia is completely tailored to the needs of today’s agency strategy teams.
Lauren is also CSO for Newfangled, envisioning the marketing firm’s future and making that vision a reality throughout the company.
In both roles, Lauren’s end goal is always to ideate and execute on strategies that best serve the clients, contributing to their growth and that of Magnolia and Newfangled.
Other webinars you might like
Putting AI to Work at Your Agency: An Introduction
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Getting Started with MirrenDirect: A Brief Orientation
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