The Five New Skills for Generating Organic Revenue Growth
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Client expectations of their agency teams continue to increase – they want more proactive leadership, deeper strategic thinking, and tangible business impact. This live training session will empower your client-facing teams to more proactively lean in, lead their clients, and generate more revenue for the agency.
The session will include:
The barriers...Client expectations of their agency teams continue to increase – they want more proactive leadership, deeper strategic thinking, and tangible business impact. This live training session will empower your client-facing teams to more proactively lean in, lead their clients, and generate more revenue for the agency.
The session will include:
- The barriers (and fears) that hold most teams back
- How to overcome the challenges of not wanting to feel like a salesperson (hint: it’s not about “selling”)
- Balancing the needs of the three key stakeholders: clients, agency management, and client-facing teams
- How to use “strategic diagnostics” to “consult vs. sell” clients
- How to ask a client for a new project (and position the new project idea)
- The five new skills your teams must master to more easily secure additional client projects
- Immediate next steps you can take to start improving these critical skills
- The role of AI in accelerating the entire process
Step-by-step, we’ll outline the new skills, strategies, and tools necessary to generate more revenue from your clients – in far less time.
Training Materials
Following the session, you will be provided with 1 week of recording access.
Who Should Attend
This training is best suited for those client-facing team members who play a key role in managing (and growing) accounts: account management/client services, strategy, and more.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
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