The Mirren Pitch Discovery Call Guide (30 Min. Quick Hit)
About This Webinar
The Mirren Pitch Discovery Call Guide (30 Min. Quick Hit)
In 30 minutes learn how to use Mirren’s Pitch Discovery Call Guide.
Knowing what’s really going on behind the scenes of an RFP can be a guessing game at best. And yet, most agencies jump at any chance to join a competitive...
The Mirren Pitch Discovery Call Guide (30 Min. Quick Hit)
In 30 minutes learn how to use Mirren’s Pitch Discovery Call Guide.
Knowing what’s really going on behind the scenes of an RFP can be a guessing game at best. And yet, most agencies jump at any chance to join a competitive review – flying completely blind.
It’s more effective to step back, take control of the conversation, and get the intel you need to win (or pass on) the pitch. In fact, the next time you receive an invitation, make some requests of the prospect. Ultimately, the goal is to:
- Uncover the real objectives for the review.
- Gather critical intel on what it will take to win the review.
- Build a personal relationship with the decision-maker.
Provided immediately after the session, Mirren’s PDF guide outlines how to orchestrate a new business discovery call – directly impacting your ability to convert the opportunity.
Training Materials
Following the session, you will be provided with one week of recording access.
Who Should Attend
This session is designed for those senior and mid-level team members involved in leading and orchestrating your agency’s new business pitches.
Instructors
Sharon Honjiyo
Director, Agency Growth Strategy
Sharon is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Sharon brings senior experience on both the client and agency side. Having managed roster agencies and run competitive reviews–in addition to running accounts and RFPs at her agencies–she provides tremendous insight in her training.
At Mirren, she empowers agency teams by training on client acquisition, retention, and growth. Achieving this, however, requires becoming a more proactive, strategic business partner. In fact, she believes there are many untapped revenue opportunities for agencies. “As a client, I regularly experienced my agencies missing many of our strategic needs that would have resulted in significant additional work.”
Sharon spent a good portion of her career leading account management and strategy at a number of agencies, including DDB, HL2, and Hornall Anderson Design. She was instrumental in leading client relationship training, organic growth, and numerous new business pitches. Prior to joining Mirren, she led the brand marketing team at Holland America Line, a premium cruise line within Carnival Corporation–the world’s largest leisure travel company.
Originally from the San Francisco Bay Area, Sharon currently lives in Seattle with her husband.
Other webinars you might like
Mirren Post-Pitch Debriefing Guide: Getting to the Truth
Overcoming Client & Prospect Objections with Estimates, Proposals & New Project Ideas
Getting Started with MirrenDirect: A Brief Orientation
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