Pitch Teams

The New MirrenDirect: A Brief Orientation

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About This Webinar

The New MirrenDirect: A Brief Orientation

In just 30 minutes, learn how to take full advantage of MirrenDirect’s live and online training.

We’ll address how your Account and Pitch Teams will learn the skills to:

More effectively lean in and lead clients Become stronger strategic partners Better understand and address each client’s...

The New MirrenDirect: A Brief Orientation

In just 30 minutes, learn how to take full advantage of MirrenDirect’s live and online training.

We’ll address how your Account and Pitch Teams will learn the skills to:

  • More effectively lean in and lead clients
  • Become stronger strategic partners
  • Better understand and address each client’s business
  • Develop bigger ideas clients will want to buy
  • More persuasively present and sell through big agency thinking
  • Write Organic Growth and New Business plans that are assertive and accountable

Ultimately, the goal is to become indispensable strategic business partners with clients – creating sustained growth for the agency.

In this orientation, we’ll address how to achieve the above, along with:

  • Training for Account Teams
  • Training for Pitch Teams
  • Generating Organic Growth
  • Winning more Competitive Reviews/RFPs
  • Proactive Prospecting to target and convert high-value client

Including a review of the resources you have available to you:

  • On-Demand Training (200+ videos and downloadable guides)
  • Live Training Webinars (60 – 80 each year)
  • Mirren Live Conference Recordings (best agencies in the business address growth)
  • Daily Leads (20 – 30 new business leads every week)
  • C-Suite Roundtables (management team group sessions)

Whether you’re in the process of considering MirrenDirect, or a current subscriber looking to hear the latest, you’ll leave with an understanding of how to use Mirren’s training to drive your agency’s growth.

Instructors

Sharon Honjiyo

Director, Agency Growth Strategy

Sharon is Director, Agency Growth Strategy at Mirren, a firm that specializes inorganic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs and webinars(www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.

Sharon brings senior experience on both the client and agency-side. Having managed roster agencies and run competitive reviews–in addition to running accounts and RFPs at her agencies–she provides tremendous insight in her training.

At Mirren, she empowers agency teams by training on client acquisition, retention and growth. Achieving this, however, requires becoming a more proactive, strategic business partner. In fact, she believes there are many untapped revenue opportunities for agencies.“As a client, I regularly experienced my agencies missing many of our strategic needs that would have resulted insignificant additional work.”

Sharon spent a good portion of her career leading account management and strategy at a number of agencies, including DDB, HL2 and Hornall Anderson Design. She was instrumental in leading client relationship training, organic growth and numerous new business pitches.Prior to joining Mirren, she led the brand marketing team at Holland America Line, a premium cruise line within Carnival Corporation–the world’s largest leisure travel company.

Originally from the San Francisco Bay Area, Sharon currently lives in Seattle with her husband.

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