The New MirrenDirect: A Brief Orientation (30 Min. Quick Hit)
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The New MirrenDirect: A Brief Orientation
In just 30 minutes, learn how to take full advantage of MirrenDirect’s live and online training.
We’ll address how your Account and Pitch Teams will learn the skills to:
More effectively lean in and lead clients Become stronger strategic partners Better understand and address each client’s...The New MirrenDirect: A Brief Orientation
In just 30 minutes, learn how to take full advantage of MirrenDirect’s live and online training.
We’ll address how your Account and Pitch Teams will learn the skills to:
- More effectively lean in and lead clients
- Become stronger strategic partners
- Better understand and address each client’s business
- Develop bigger ideas clients will want to buy
- More persuasively present and sell through big agency thinking
- Write Organic Growth and New Business plans that are assertive and accountable
Ultimately, the goal is to become indispensable strategic business partners with clients – creating sustained growth for the agency.
In this orientation, we’ll address how to achieve the above, along with:
- Training for Account Teams
- Training for Pitch Teams
- Generating Organic Growth
- Winning more Competitive Reviews/RFPs
- Proactive Prospecting to target and convert high-value client
Also included, is a review of the resources available to your team:
- On-Demand Training (200+ videos and downloadable guides)
- Live Training Webinars (60 – 80 each year)
- Mirren Live Conference Recordings (best agencies in the business address growth)
- Daily Leads (20 – 30 new business leads every week)
- C-Suite Roundtables (management team group sessions)
Whether you’re in the process of considering MirrenDirect, or a current subscriber looking to hear the latest, you’ll leave with an understanding of how to use Mirren’s training to drive your agency’s growth.
Training Materials
Following the session, you will be provided with one week of recording access.
Who Should Attend
This brief orientation is designed for those coordinating training resources for the agency, specific teams, or individuals – and for those who want to dive in and use MirrenDirect on their own.
Instructors
Laura Matthews
Managing Director, Agency Growth Strategy
Laura is Managing Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Laura brings senior account leadership and business development experience, with a background in client engagement and former roles in business development for tech companies. With experience across a broad range of industries and agencies (full service, PR, digital), Laura provides tremendous insight in her training.
At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business, empowering them to strengthen their client relationships and better position their value. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and they deliver work that is clearly positioned to impact those goals.”
Laura has run accounts at several independent agencies, managing integrated campaigns and digital strategy. She spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands.
Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.
Other webinars you might like
Putting AI to Work at Your Agency: An Introduction
Write a New Business Plan Focused on Driving Growth
The Coming Strategy Transformation for Agencies: Five Key AI Trends
All sessions are free with your Premium or All Access subscription to MirrenDirect.
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