Transform Client Alignment with The Mirren Project Kick-Off Brief
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Transform Client Alignment with The Mirren Project Kick-Off Brief
Clients and agencies are rarely aligned from one project to the next.
Often, agency teams accept vague requests without strategically engaging the client to ensure clarity of objectives and deliverables. After all, no one wants to sound dumb by asking a lot of...
Transform Client Alignment with The Mirren Project Kick-Off Brief
Clients and agencies are rarely aligned from one project to the next.
Often, agency teams accept vague requests without strategically engaging the client to ensure clarity of objectives and deliverables. After all, no one wants to sound dumb by asking a lot of questions. The result: multiple rounds of work, plummeting margins, and frustration on both sides.
Stepping up at the outset of each assignment has become critical:
- Ask specific strategic questions to help each client understand what they really need
- Align those needs with a project scope and agency resources
- Ensure the client is crystal clear and committed
- Then (and only then) begin the work
Ultimately, we’ll outline how to develop a higher level of client alignment – to increase project efficiency (with fewer rounds of work), improve margins, and deepen client satisfaction.
Training Materials
Following the session, along with The Mirren Project Kick-Off Brief, you will receive one week of recording access.
Who Should Attend
This training session is designed for those senior and mid-level team members who play a key role in managing client projects.
Instructors
Bruce Woolsey
Director, Agency Growth Strategy, Mirren
Bruce is a Director, Agency Growth Strategy at Mirren – a firm that specializes in training client-facing agency teams. With a focus on organic growth and new business, the goal is to capture a greater share of each client’s spend by becoming indispensable strategic partners. Each year, more than 700 agencies participate in Mirren’s training programs, annual conferences, and webinars (www.mirren.com). At Mirren, Bruce is focused on empowering agency teams around client acquisition, retention, and growth.
Bruce started his career at Avenue A | Razorfish, eventually managing the Seattle office and leading strategy globally. When Microsoft acquired Razorfish, he spent time at Microsoft in business development and data strategy. After taking time off to be a full-time dad, Bruce has advised start-ups, built an app, and worked in technologies like AI and IoT. He has an MBA and a Masters in International Studies from the University of Washington and regularly lectures on Business Leadership at Seattle Pacific University. He’s almost done raising four boys in the Pacific Northwest.
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