Transform Client Alignment with The Mirren Project Kick-Off Brief

Transform Client Alignment with The Mirren Project Kick-Off Brief

Clients and agencies are rarely aligned from one project to the next.

Often, agency teams accept vague requests without strategically engaging the client to ensure clarity of objectives and deliverables. After all, no one wants to sound dumb by asking a lot of questions. The result: multiple rounds of work, plummeting margins, and frustration on both sides.

Stepping up at the outset of each assignment has become critical:

• Ask specific strategic questions to help each client understand what they really need
• Align those needs with a project scope and agency resources
• Ensure the client is crystal clear and committed
• Then (and only then) begin the work

Ultimately, we’ll outline how to develop a higher level of client alignment – to increase project efficiency (with fewer rounds of work), improve margins, and deepen client satisfaction.

Training Materials

Following the session, along with The Mirren Project Kick-Off Brief, you will receive one week of recording access.

Who Should Attend

This training session is designed for those senior and mid-level team members who play a key role in managing client projects.