Write a New Business Plan Focused on Driving Growth

Ultimately, the goal is to drive growth – however, with tighter client spending, many agencies have been reducing their proactive investments in new business. 

Step-by-step, you’ll walk through a framework for outlining your agency’s new business strategy in a way that generates more business as cost-effectively as possible. Importantly, to gain the confidence and support of the management team, we’ll also address shorter-term wins a new business lead must first seek to accomplish. This will help to secure the adequate level of resources required for effective business development. 

You’ll leave this training session with a new framework that can be applied to craft your new business plan in a way that is assertive, efficient, and effective.

Training Materials

Following the session, you will be provided with one week of recording access.

Who Should Attend

This session is designed for those who have new business responsibilities in their job description. Dedicated new business team members should definitely plan to participate in this training.