Write a New Business Plan Focused on Driving Growth
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Ultimately, the goal is to drive growth – however, with tighter client spending, many agencies have been reducing their proactive investments in new business.
Step-by-step, you’ll walk through a framework for outlining your agency’s new business strategy in a way that generates more business as cost-effectively as possible. Importantly, to gain the...
Ultimately, the goal is to drive growth – however, with tighter client spending, many agencies have been reducing their proactive investments in new business.
Step-by-step, you’ll walk through a framework for outlining your agency’s new business strategy in a way that generates more business as cost-effectively as possible. Importantly, to gain the confidence and support of the management team, we’ll also address shorter-term wins a new business lead must first seek to accomplish. This will help to secure the adequate level of resources required for effective business development.
You’ll leave this training session with a new framework that can be applied to craft your new business plan in a way that is assertive, efficient, and effective.
Training Materials
Following the session, you will be provided with one week of recording access.
Who Should Attend
This session is designed for those who have new business responsibilities in their job description. Dedicated new business team members should definitely plan to participate in this training.
Instructors
Bruce Woolsey
Director, Agency Growth Strategy, Mirren
Bruce is a Director, Agency Growth Strategy at Mirren – a firm that specializes in training client-facing agency teams. With a focus on organic growth and new business, the goal is to capture a greater share of each client’s spend by becoming indispensable strategic partners. Each year, more than 700 agencies participate in Mirren’s training programs, annual conferences, and webinars (www.mirren.com). At Mirren, Bruce is focused on empowering agency teams around client acquisition, retention, and growth.
Bruce started his career at Avenue A | Razorfish, eventually managing the Seattle office and leading strategy globally. When Microsoft acquired Razorfish, he spent time at Microsoft in business development and data strategy. After taking time off to be a full-time dad, Bruce has advised start-ups, built an app, and worked in technologies like AI and IoT. He has an MBA and a Masters in International Studies from the University of Washington and regularly lectures on Business Leadership at Seattle Pacific University. He’s almost done raising four boys in the Pacific Northwest.
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