Write Case Studies that Hook Prospects
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Write Case Studies that Hook Prospects – In a Fraction of the Time
Most clients believe agency case studies are irrelevant, provide no meaningful results, and do a poor job of positioning the agency.
With this in mind, we’ll outline a new framework to better feature your agency’s brilliant work, competitive...
Write Case Studies that Hook Prospects – In a Fraction of the Time
Most clients believe agency case studies are irrelevant, provide no meaningful results, and do a poor job of positioning the agency.
With this in mind, we’ll outline a new framework to better feature your agency’s brilliant work, competitive strengths, and ability to deliver big results for each new business prospect – all proven through a well-written case.
In this session, you will learn how to:
- Communicate the eight key points that best address client decision-making
- Identify exactly what’s missing in your current case studies
- Bring the magic of your strategy, activation, and innovative thinking to life with energy and drama
- Better articulate results in a way that hooks each prospect
- More effectively outline the effectiveness of your work when you don’t have much data from the client
- Apply several new methods to get more detailed results from clients for future case studies
Ultimately, make your case studies far more persuasive, compelling, and impactful – motivating prospects to select your agency.
Training Materials
Following the session, those who attend will receive one week of recording access.
Who Should Attend
This session is designed for those who play a key role on your account and pitch teams with writing case studies and new business materials.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
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