Write Case Studies that Hook Prospects – In a Fraction of the Time

Most clients believe agency case studies are irrelevant, provide no meaningful results, and do a poor job of positioning the agency.

With this in mind, we’ll outline a new framework that will better feature your agency’s brilliant work, competitive strengths, and ability to deliver big results for each new business prospect – all proven through a well-written case.

In this session, you will:

• Learn the eight key points that must be communicated in all case studies to best address client decision-making
• Understand the missing elements in your current case studies
• Learn how to bring the magic of your strategy, activation, and innovative thinking to life
• Better articulate results in a way that will hook prospects, including data points that may not initially seem significant
• Increase your ability to get more detailed results from clients for future case studies

Ultimately, make your case studies far more persuasive for prospects – to better prove you’re the only option to achieve the results they’re looking for.

Training Materials

Following the session, those who attend will receive one week of recording access.

Who Should Attend

This session is designed for those who play a key role on your account and pitch teams with writing case studies (and new business materials).