Write Case Studies that Hook Prospects – In a Fraction of the Time
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Start 30-Day No-Fee TrialAbout This Webinar
Most clients believe agency case studies are irrelevant, provide no meaningful results, and do a poor job of positioning the agency.
With this in mind, we’ll outline a new framework that will better feature your agency’s brilliant work, competitive strengths, and ability to deliver big results for each new business prospect –...
Most clients believe agency case studies are irrelevant, provide no meaningful results, and do a poor job of positioning the agency.
With this in mind, we’ll outline a new framework that will better feature your agency’s brilliant work, competitive strengths, and ability to deliver big results for each new business prospect – all proven through a well-written case.
In this session, you will:
- Learn the eight key points that must be communicated in all case studies to best address client decision-making
- Understand the missing elements in your current case studies
- Learn how to bring the magic of your strategy, activation, and innovative thinking to life
- Better articulate results in a way that will hook prospects, including data points that may not initially seem significant
- Increase your ability to get more detailed results from clients for future case studies
Ultimately, make your case studies far more persuasive for prospects – to better prove you’re the only option to achieve the results they’re looking for.
Training Materials
Following the session, those who attend will receive one week of recording access.
Who Should Attend
This session is designed for those who play a key role on your account and pitch teams with writing case studies (and new business materials).
Instructors
Bruce Woolsey
Director, Agency Growth Strategy, Mirren
Bruce is a Director, Agency Growth Strategy at Mirren – a firm that specializes in training client-facing agency teams. With a focus on organic growth and new business, the goal is to capture a greater share of each client’s spend by becoming indispensable strategic partners. Each year, more than 700 agencies participate in Mirren’s training programs, annual conferences, and webinars (www.mirren.com). At Mirren, Bruce is focused on empowering agency teams around client acquisition, retention, and growth.
Bruce started his career at Avenue A | Razorfish, eventually managing the Seattle office and leading strategy globally. When Microsoft acquired Razorfish, he spent time at Microsoft in business development and data strategy. After taking time off to be a full-time dad, Bruce has advised start-ups, built an app, and worked in technologies like AI and IoT. He has an MBA and a Masters in International Studies from the University of Washington and regularly lectures on Business Leadership at Seattle Pacific University. He’s almost done raising four boys in the Pacific Northwest.
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