Better Understanding Each Client’s Needs: Asking Better Questions

Better Understanding Each Client’s Needs: Asking Better Questions

Guest Speaker: Mark Strong, CEO Mark Strong Coaching

Clients often complain their agency teams don’t ask enough questions to truly understand the needs of their business – and each individual assignment. Often, the issue stems from wanting to please (by just saying yes) and a fear of not sounding intelligent.

Asking smart questions helps to ensure complete alignment between the client and agency at the outset of every assignment. This pre-empts multiple rounds of work, decreased agency margins and client dissatisfaction.

As importantly, questions are a powerful tool. They demonstrate a desire and ability to help a client clarify and understand their needs; a form of strategic counsel. They have the power to fuel innovation, unlock opportunities, mitigate risk, and help us solve problems. Sadly, most of us never ask enough.

In this session, we’ll review three ways you can improve the quality and quantity of your questioning through types, categories, sequences, and intent. We’ll talk about adapting questions to the conversation, how to leverage them to build relationships, and much more. An interactive exercise will help ensure you hone your new skills.

Training Materials

Following the session, you will be provided with 2 weeks of recording access.

Who Should Attend

This session is designed for those team members who play a key day-to-day and leadership role with your clients and prospects