Five Strategies to Get Into & Win Better RFPs (Guest Speaker)
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Five Strategies to Get Into & Win Better RFPs (Guest Speaker)
Guest Speaker: PXP Studios | Katie Birkel | VP, Growth Strategy
Having worked at TBWA\Chiat\Day, Huge, and now PXP Studios, Katie has led some of the successful new business teams in the business. In this session, she will outline five...
Five Strategies to Get Into & Win Better RFPs (Guest Speaker)
Guest Speaker: PXP Studios | Katie Birkel | VP, Growth Strategy
Having worked at TBWA\Chiat\Day, Huge, and now PXP Studios, Katie has led some of the successful new business teams in the business. In this session, she will outline five key strategies that are now playing the greatest role in converting RFPs. Working through each one, she’ll detail what it is, what it means for the industry, and what it means for your pitching. Expect new takeaways that will completely elevate your pitch game.
Training Materials
Following the session, you will be provided with one week of recording access. As this session is also a part of Mirren Live, it will also be posted to the MirrenDirect Event Recording library for unlimited access (approximately 3 weeks later).
Who Should Attend
This session is designed for senior agency leaders who are actively involved in pitching new business – including those on the new business team.
Instructors
Katie Birkel
VP, Growth Strategy, PXP Studios (Publicis Groupe)
Kate brings nearly twenty years of creative agency experience to her perspective. She’s recently joined the creative pillar of the Publicis Groupe, leading growth strategy for PXP Studios, to help grow the Groupe’s solution across production, content, and scaled creative platforms. Prior to her move, she spent six years leading global growth and marketing efforts at design & innovation agency Huge. She brings a wide range of experience from her roles as a growth and account leader across the luxury & fashion space at Laird + Partners; brand positioning politics & social responsibility at SS+K/M&C Saatchi; brand advertising & marketing at TBWA\Chiat\Day and shopper marketing & commerce at The Integer Group. Katie is based in New York City.
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