Build Higher-Value Strategy with AI (& Charge More for It) 3/3
About This Webinar
This is a part of the Mirren AI Forum Pre-Conference Series and is being provided to MirrenDirect subscribers for no fee. Subscribers also receive a special conference bonus of $400 off the All Access Pass, plus 4 additional seats/logins. For your Bonus code please contact Blair Whyte blair.whyte@mirren.com
Join this special three-part series...
This is a part of the Mirren AI Forum Pre-Conference Series and is being provided to MirrenDirect subscribers for no fee. Subscribers also receive a special conference bonus of $400 off the All Access Pass, plus 4 additional seats/logins. For your Bonus code please contact Blair Whyte blair.whyte@mirren.com
Join this special three-part series on building a more advanced strategy practice with AI, from the method to the machine to the money: crafting sharper plans and briefs, building an end-to-end planning OS, and selling strategy at its full value.
Featuring the strategy leads at two highly awarded independent agencies, plus the latest strategic planning advances from Mirren, each session shows the actual workflows, tools, and pricing moves in use today and how they affect the fees you can charge.
Note: Registering for any session will automatically enroll you in the full series. All registrations include unlimited seats for your agency (you’ll receive a link to add additional team members). There is a fee for non-subscribers.
- Part 1 | Oct 16: Using AI to Create Higher-Value Strategy to Increase Your Fees >
- Part 2 | Oct 20: Sharper Plans, Stronger Briefs: Inside Tombras’ AI-Powered Strategy Team >
- Part 3 | Oct 27:: The New Strategy OS: Building an End-to-End AI-Powered Planning System >
About the Session:
The New Strategy OS: Building an End-to-End AI-Powered Planning System
With continued rapid growth, and now at 400+ people, Gravity Global went all-in on AI early, building a proprietary, end-to-end planning OS that its agency (and strategy team) runs on every day. Josh and Laura will take you through the strategic planning system step by step: the workflow, the tech stack, the custom builds, and how the team uses it across live client work. You’ll leave with a working blueprint for an AI-powered planning operation of your own.
Training Materials
Following the session, those who attend will receive one week of recording access.
Who Should Attend
This training is designed for those client-facing team members who play a role in leading (and supporting) strategic development for clients. This includes not only strategic planners, but also account management/client services, media, creative, project management, and more.
Instructors
Laura Forester
Global Strategy & Innovation Leader at Gravity Global
Bio to come.
Josh Okun
Chief Innovation Officer
My background is in design. I grew up alongside the internet, used to build my own computers, and now I help my team and clients connect the dots in marketing through collaboration and encouraging exploration and innovation. I have a sweet spot for well designed charts.
I am the Chief Innovation Officer at Gravity Global, a global independent international marketing agency. My team and I work with clients to solve their biggest challenges, connect brand to demand, and actions to outcomes. I love simplifying the complex, and making the intangible, tangible.
I try to work smart, have fun doing it, say please and thank you, expect others to, and enjoy collaborating to come up with unique and creative solutions to problems.
I’ve had the privilege of working directly with some amazing brands over the past 20 years:
24 Hour Fitness, American Short Fiction, Bell-Textron, Bausch & Lomb, Bertolli, Big Commerce, Blue Bunny Ice Cream, Carapelli, Cerner Corp., Central Garden & Pet, Clockwork Home Services, ConAgra Foods, Dell, Direct Energy, Forcepoint, H&R Block, Honda Power Sports, HP, Lee Jeans, LT Foods, March of Dimes, Michigan Economic Development Corporation (MEDC), Mission Tortillas, Minute Rice, Motiva, NASA: Space Center Houston, New Era Caps, NVIDIA, Phillips 66, Royal Rice, Samsung, Sonic Drive-In, Sony, Susan G. Komen Foundation, Waste Management, Windstream Communications.
Specialties:
Virtual collaborative presentation making is super hot right now, and I’m into it. And these guys; integrated marketing, branding, demand generation, creative strategy, digital innovation, design, UX, photography, and aquariums!
All sessions are free with your Premium or All Access subscription to MirrenDirect.
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