Build Higher-Value Strategy with AI (& Charge More for It) 2/3

This is a part of the Mirren AI Forum Pre-Conference Series and is being provided to MirrenDirect subscribers for no fee. Subscribers also receive a special conference bonus of $400 off the All Access Pass, plus 4 additional seats/logins. For your Bonus code please contact Blair Whyte blair.whyte@mirren.com

Join this special three-part series on building a more advanced strategy practice with AI, from the method to the machine to the money: crafting sharper plans and briefs, building an end-to-end planning OS, and selling strategy at its full value.
Featuring the strategy leads at two highly awarded independent agencies, plus the latest strategic planning advances from Mirren, each session shows the actual workflows, tools, and pricing moves in use today and how they affect the fees you can charge.

Note: Registering for any session will automatically enroll you in the full series. All registrations include unlimited seats for your agency (you’ll receive a link to add additional team members). There is a fee for non-subscribers.

• Part 1 | Oct 16: Using AI to Create Higher-Value Strategy to Increase Your Fees >
• Part 2 | Oct 20: Sharper Plans, Stronger Briefs: Inside Tombras’ AI-Powered Strategy Team >
• Part 3 | Oct 27:: The New Strategy OS: Building an End-to-End AI-Powered Planning System >
  

About the Session:

Sharper Plans, Stronger Briefs: Inside Tombras’ AI-Powered Strategy Team

Tombras, an Ad Age’s Agency of the Year and A-List winner, runs AI through its research, plan development, and the strategy briefs that follow. Sidney and Kelsey will walk through how their strategy team actually works: the inputs, the tools, and where human judgment stays in charge. You’ll leave with specific ways to sharpen your own client strategy briefs and plans, and an inside look at what a working AI-powered strategy team looks like.

Training Materials

Following the session, those who attend will receive one week of recording access.

Who Should Attend

This training is designed for those client-facing team members who play a role in leading (and supporting) strategic development for clients. This includes not only strategic planners, but also account management/client services, media, creative, project management, and more.