Build Higher-Value Strategy with AI (& Charge More for It) 1/3
About This Webinar
This is a part of the Mirren AI Forum Pre-Conference Series and is being provided to MirrenDirect subscribers for no fee. Subscribers also receive a special conference bonus of $400 off the All Access Pass, plus 4 additional seats/logins. For your Bonus code please contact Blair Whyte blair.whyte@mirren.com
Join this special three-part series...
This is a part of the Mirren AI Forum Pre-Conference Series and is being provided to MirrenDirect subscribers for no fee. Subscribers also receive a special conference bonus of $400 off the All Access Pass, plus 4 additional seats/logins. For your Bonus code please contact Blair Whyte blair.whyte@mirren.com
Join this special three-part series on building a more advanced strategy practice with AI, from the method to the machine to the money: crafting sharper plans and briefs, building an end-to-end planning OS, and selling strategy at its full value.
Featuring the strategy leads at two highly awarded independent agencies, plus the latest strategic planning advances from Mirren, each session shows the actual workflows, tools, and pricing moves in use today and how they affect the fees you can charge.
Note: Registering for any session will automatically enroll you in the full series. All registrations include unlimited seats for your agency (you’ll receive a link to add additional team members). There is a fee for non-subscribers.
- Part 1 | Oct 16: Using AI to Create Higher-Value Strategy to Increase Your Fees >
- Part 2 | Oct 20: Sharper Plans, Stronger Briefs: Inside Tombras’ AI-Powered Strategy Team >
- Part 3 | Oct 27:: The New Strategy OS: Building an End-to-End AI-Powered Planning System >
About the Session:
Using AI to Create Higher-Value Strategy (& Increase Your Fees)
As clients question what agencies provide versus what can now be developed in-house, the downward pressure on strategy fees continues.
At the same time, AI is completely transforming the agency strategic planning practice. It is now capable of taking on a depth of client value creation not possible before. Step by step, this session will outline how to build your offering around the more advanced commercial needs clients are now buying. We’ll address how to package, position, and price a higher-level of value more accordingly, including how to hold your fees when clients expect AI to make everything cheaper.
The goal: higher-value strategy at higher fees.
Training Materials
Following the session, those who attend will receive one week of recording access.
Who Should Attend
This training is designed for those client-facing team members who play a role in leading (and supporting) strategic development for clients. This includes not only strategic planners, but also account management/client services, media, creative, project management, and more.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
Trisha Marques
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