How to Craft & Roll Out an AI Plan for Your Agency
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How to Craft & Roll Out an AI Plan for Your Agency
We’re making this virtual post-conference session from the Mirren AI Summit available to all MirrenDirect subscribers.
Based on key principles from Mirren’s AI training programs, this session will outline how to develop and roll out an AI...
How to Craft & Roll Out an AI Plan for Your Agency
We’re making this virtual post-conference session from the Mirren AI Summit available to all MirrenDirect subscribers.
Based on key principles from Mirren’s AI training programs, this session will outline how to develop and roll out an AI plan tailored to your agency. We’ll address:
- Prioritizing AI Efforts: Learn how to identify the areas within your agency that will benefit most from AI integration
- AI Tools & Technologies: Understand the most essential AI tools for agencies and their practical applications
- AI Strategy and Governance: Develop a comprehensive AI strategy that includes governance to ensure effective implementation (while also minimizing liability)
- Implementation: Explore a clear, step-by-step approach for integrating AI, emphasizing team training, and change management
- Impact Measurement: Set benchmarks and optimize AI initiatives based on continuous feedback
This session will equip senior team members with the tools and skills needed to start prioritizing, implementing, and governing AI effectively.
Training Materials
Following the training session, those who attend will be provided with one week of recording access.
Who Should Attend
Those actively involved in using AI on a daily basis – and those in charge of guiding the agency’s utilization of AI – will find this session valuable.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
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