How to Embrace Procurement to Increase Your Agency’s Value

While John wears many hats in the creative services space, he is driven by one overarching passion and aspiration – to help create healthier client/agency relationships… and further, a healthier industry. In the process, John’s ambition is to help brands and agencies build stronger businesses (and deliver better business results)… not just deliver better “creative” solutions.

Fueled by observations and experiences collected through a 20+ year career at Procter & Gamble, John launched A Better View Strategic Consulting to “enhance the intersection of creative relationships.”

While at P&G, John’s global responsibilities in customer service, operations, international trade, strategic sourcing, and design & innovation touched every business unit and every region of P&G’s global operations, at various points during his career.

Pivotal to his present endeavor, in his final P&G role, John was a part of P&G’s initial, formative journey to elevate and leverage design more strategically in its businesses and in its DNA and culture. John was chosen specifically for this newly created role – as he had built a reputation in P&G supply chain and sourcing communities as a “non-linear thinker.” He served as the relationship owner for all of P&G’s Design, innovation, and artwork/production needs. He was the architect and gatekeeper for the processes used to identify, assess, invite, inspire, and engage agency partners – incumbent and prospective new agency collaborators.

He interfaced with hundreds of agencies spanning design, innovation, production, shopper/in-store, digital, consumer activation, and promotion. In this role, John also served as the global budget owner for P&G’s Corporate Design Function, as well as the point person for dozens of other Fortune 500 corporations who sought to benchmark regarding P&G’s vision for a strategic role for design and agency relationship strategies.