Pitch Teams

Pricing Strategy: Applying the Principles of Multi-Tiered Fees to Create a 15% Margin Lift

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About This Webinar

Pricing strategy remains an elusive skill for most agencies. It can take some planning to establish, may need to vary on a client-by-client basis, and can require some basic training for your teams. However, even when factoring this in, taking a more advanced approach in the design and presentation of your fees...

Pricing strategy remains an elusive skill for most agencies. It can take some planning to establish, may need to vary on a client-by-client basis, and can require some basic training for your teams. However, even when factoring this in, taking a more advanced approach in the design and presentation of your fees will have the most immediate and significant impact on your margins.

Step by step, we’ll outline a new methodology you can immediately apply to increase the fees your charge for each project. It begins by moving beyond the unprofitable reliance on cost-plus fees, commissions, retainers or hourly rates. It is time to set aside these dated approaches.

We’ll dive into the psychology of pricing design and how this directly applies to agencies. This will include a look at multi-tiered pricing options and how you can easily steer clients toward the most profitable option. Ultimately, the goal is to increase what you charge for the same work – while also capturing scope creep as an additional revenue opportunity


Training Materials

Following the session, you will be provided with 1 week of recording access.


Who Should Attend

This session is for team members involved in presenting proposals, estimates, scopes and fees to agency clients.

Instructors

Brent Hodgins

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