Selling Your New AI Services: Positioning the Value (Guest Speaker)
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Selling Your New AI Services: Positioning the Value (Guest Speaker)
Speaker: Addition | Paul Aaron | Co-Founder
We’re making this virtual post-conference session from the Mirren AI Summit available to all MirrenDirect subscribers.
In this session, you will learn how to more effectively articulate the benefits of your new AI-based services –...
Selling Your New AI Services: Positioning the Value (Guest Speaker)
Speaker: Addition | Paul Aaron | Co-Founder
We’re making this virtual post-conference session from the Mirren AI Summit available to all MirrenDirect subscribers.
In this session, you will learn how to more effectively articulate the benefits of your new AI-based services – in a way that will increase their value to clients. Also covered will be how to balance the relationship between human-powered and AI-powered services, and which you should lead with first. And, of course, we’ll address how to pre-empt any concerns that your new AI tools take less time to produce the work.
Training Materials
Following the training session, those who attend will be provided with one week of recording access.
Who Should Attend
This session is designed for those in operational and client-facing roles who are actively involved in selling services through to clients.
Instructors
Paul Aaron
Co-Founder, Addition
Paul Aaron is the Co-Founder of Addition, an AI research and development company building the future of brands. Addition works with marketing orgs like Prudential, Unlever, and Realtor.com and agencies like Droga5 to discover insights, generate content and build experiences using Generative AI.
Prior to Co-Founding Addition Paul spent 15-years in the Ad Industry as a Digital Executive Producer, Digital Strategy Director, Partner, and Founder. During his career, he’s been at the forefront of technology innovation in advertising and marketing winning numerous Webby’s, AICP Next Awards, and a-half-dozen Cannes Lions including a Grand Prix.
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