The Mirren Marketing Communications Brief + Guide
About This Webinar
The Mirren Marketing Communications Brief + Guide
As clients work to navigate the new challenges of commerce, they’re being forced to adapt in real time. As a result, they need bigger, more innovative strategic thinking – in far less time.
To that end, this session will outline how to write (and provide...
The Mirren Marketing Communications Brief + Guide
As clients work to navigate the new challenges of commerce, they’re being forced to adapt in real time. As a result, they need bigger, more innovative strategic thinking – in far less time.
To that end, this session will outline how to write (and provide feedback on) strategy briefs that are more effectively focused on each client’s business needs, deeper target audience insight, and more meaningful results. Applying a more consistent approach, your teams will learn how to achieve this in far less time.
We’ll provide an evolved framework for writing strategy briefs to help more easily:
- Get to bigger, deeper insights
- Inspire more creative thinking
- Increase the value of your agency’s work
We’ll also take a look at the new research methodologies working to more quickly uncover bigger insights – knowing that most agencies are strapped for time (and budgets).
Training Materials
Following the session, you will receive one week of recording access, along with The Mirren Marketing Communicaitons Brief Guide.
Who Should Attend
This training is designed for those client-facing team members who play a key role in developing, supporting, and presenting marketing communications strategy for your clients. This would include client services/account management, strategic planning, research, data/analytics, and project management.
Instructors
Sharon Honjiyo
Director, Agency Growth Strategy
Sharon is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Sharon brings senior experience on both the client and agency side. Having managed roster agencies and run competitive reviews–in addition to running accounts and RFPs at her agencies–she provides tremendous insight in her training.
At Mirren, she empowers agency teams by training on client acquisition, retention, and growth. Achieving this, however, requires becoming a more proactive, strategic business partner. In fact, she believes there are many untapped revenue opportunities for agencies. “As a client, I regularly experienced my agencies missing many of our strategic needs that would have resulted in significant additional work.”
Sharon spent a good portion of her career leading account management and strategy at a number of agencies, including DDB, HL2, and Hornall Anderson Design. She was instrumental in leading client relationship training, organic growth, and numerous new business pitches. Prior to joining Mirren, she led the brand marketing team at Holland America Line, a premium cruise line within Carnival Corporation–the world’s largest leisure travel company.
Originally from the San Francisco Bay Area, Sharon currently lives in Seattle with her husband.
Other webinars you might like
New Business Director Effectiveness In the New Agency Landscape
Identifying New Entry Points (& Budgets) Into Clients
Selling Your New AI Services: Day-to-Day Sell-Through (Guest Speaker)
All sessions are free with your Premium or All Access subscription to MirrenDirect.
Get started with our 30-day no-fee trial.
Learn More Notify me of new sessions