The New Role of Account Leadership: Evaluating Your Teams

As client expectations of agencies continue to increase, the role of account leadership is more critical than ever. In this session, we’ll review what it now takes to be an effective account lead.

We’ll introduce a model that outlines the five critical principles all account and project leaders must embrace to become a valued business partner to each client and an asset to the agency.

Using the model as a self-assessment, you’ll identify specific steps you can take to improve your performance (and the performance of your team), including:

Proactively leaning in and leading each client forward
Understanding each client’s business goals
Being assertive and resourceful in achieving each client’s objectives
Balancing each client’s needs with those of the agency
Leading the agency’s team to deliver impactful work more efficiently

Ultimately, the goal is to become an indispensable business partner for each of your accounts.

Training Materials

Following the session, you will be provided with one week of recording access.

Who Should Attend

This training is designed for account management leads or those who manage account teams. HR will also find the session insightful.