Writing a New Business Plan in Turbulent Times
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Writing a New Business Plan in Turbulent Times
With mixed economic signals still making clients a little anxious with their budgets, it takes a different approach when crafting your new business plan. Step-by-step, you’ll walk through a framework for outlining your agency’s new business strategy in a way that generates more business...
Writing a New Business Plan in Turbulent Times
With mixed economic signals still making clients a little anxious with their budgets, it takes a different approach when crafting your new business plan. Step-by-step, you’ll walk through a framework for outlining your agency’s new business strategy in a way that generates more business as cost-effectively as possible.
To gain the confidence and support of the management team, we’ll also address “the first 90 days” — early wins a new business lead must first seek to accomplish.
You’ll leave this training session with a new framework that can be applied to craft new business plans that are assertive and practical (given the challenges of tight agency resources).
Training Materials
Following the training, you will be provided with one week of recording access.
Who Should Attend
This training is designed for agency new business and management teams – those directly involved in the new business strategy for your agency.
Instructors
Sharon Honjiyo
Director, Agency Growth Strategy
Sharon is Director, Agency Growth Strategy at Mirren, a firm that specializes inorganic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs and webinars(www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Sharon brings senior experience on both the client and agency-side. Having managed roster agencies and run competitive reviews–in addition to running accounts and RFPs at her agencies–she provides tremendous insight in her training.
At Mirren, she empowers agency teams by training on client acquisition, retention and growth. Achieving this, however, requires becoming a more proactive, strategic business partner. In fact, she believes there are many untapped revenue opportunities for agencies.“As a client, I regularly experienced my agencies missing many of our strategic needs that would have resulted insignificant additional work.”
Sharon spent a good portion of her career leading account management and strategy at a number of agencies, including DDB, HL2 and Hornall Anderson Design. She was instrumental in leading client relationship training, organic growth and numerous new business pitches.Prior to joining Mirren, she led the brand marketing team at Holland America Line, a premium cruise line within Carnival Corporation–the world’s largest leisure travel company.
Originally from the San Francisco Bay Area, Sharon currently lives in Seattle with her husband.
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Mirren Post-Pitch Debriefing Guide: Getting to the Truth (30 Min. Quick Hit)
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Mastering Organic Growth: Writing an Effective Organic Growth Plan
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