Writing Case Studies That Hook Prospects: A New Model
About This Webinar
Writing Case Studies That Hook Prospects: A New Model
Most clients believe agency case studies are irrelevant, provide no meaningful results, and do a poor job of positioning the agency.
With this in mind, we’ll outline a framework that can be applied to write these critical documents in a way that highlights...
Writing Case Studies That Hook Prospects: A New Model
Most clients believe agency case studies are irrelevant, provide no meaningful results, and do a poor job of positioning the agency.
With this in mind, we’ll outline a framework that can be applied to write these critical documents in a way that highlights your agency’s competitive strengths and better hooks prospects – all proven through each case.
In this session, you will:
• Learn the 8 key points that must be communicated in all case studies to best address client decision-making
• Understand the missing elements in your current case studies
• Learn how to bring the magic of your strategy, activation and innovative thinking to life
• Better articulate results in a way that will hook prospects, including data points that may not initially seem significant
• Increase your ability to get more detailed results from clients for future case studies
Ultimately, make your case studies far more persuasive for prospects – to better prove you’re the only option to achieve the results they’re looking for.
Training Materials
Following the session, you will be provided with 2 weeks of recording access.
Who Should Attend
This class is designed for those who play a key role on your account and pitch teams for writing case studies (and new business materials).
Instructors
Laura Matthews
Director, Agency Growth Strategy
Laura is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Laura brings senior account leadership and business development experience, with a background in client engagement and former roles in business development for tech companies. With experience across a broad range of industries and agencies (full service, PR, digital), Laura provides tremendous insight in her training.
At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business, empowering them to strengthen their client relationships and better position their value. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and they deliver work that is clearly positioned to impact those goals.”
Laura has run accounts at several independent agencies, managing integrated campaigns and digital strategy. She spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands.
Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.
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