Writing Presentations to Hook, Engage & Command the Room
About This Webinar
Writing Presentations to Hook, Engage & Command the Room
Poorly written decks bring down even the best presenters – and their ability to motivate and persuade clients.
Here, we’ll leverage principles from storytelling and management consulting firms to write presentations that are clear, focused and persuasive. This will include a look at...
Writing Presentations to Hook, Engage & Command the Room
Poorly written decks bring down even the best presenters – and their ability to motivate and persuade clients.
Here, we’ll leverage principles from storytelling and management consulting firms to write presentations that are clear, focused and persuasive. This will include a look at slide design, how to better focus the client’s attention, and strategies for room theater.
Ultimately, improving the quality of how you write and design your presentations will immediately begin to impact your command of the room.
Join us with cameras on and expect a lively, fun and interactive session.
Training Materials
Following the training, you will be provided with one week of recording access.
Who Should Attend
This session is designed for all those on account and pitch teams who are “front of the room” with clients — whether remote or in-person.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
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