Cathy Fischer

Cathy works closely with our clients in the evaluation and selection of agencies. As a former corporate CMO she is experienced in various disciplines- this informs advertising agency performance, evaluation and hiring and management.

She has extensive experience at defining and adapting proven marketing principles to create brand success.

Cathy is also the perfect advisor to small and growing agencies seeking CMO perspective at agency business development and pitch performance.

Her pro career spans more than 30 years of experience where she has developed an extensive array of skills covering P&L Leadership/Business Results, Brand Positioning, Integrated Marketing Campaigns, Strategic Planning & Business Development, Digital Marketing, Innovation, Organizational Agility/Complexity, and Marketing Capability Development to name a few. Of course many agency partners have contributed to the marketing investments she managed.

Cathy was Global Chief Marketing Officer for The Goodyear Tire & Rubber Company and most recently CMO for Ross-Simmons,  Cathy held senior marketing positions at Signet Jewelers, Akzo Nobel, Newell Rubbermaid, and Proctor & Gamble. Cathy has hired ROJEK Consulting to manage her agency reviews several times in her noteworthy career!

Cathy graduated from Miami University with a BS in Business Administration and Management  and a BA in English Professional Writing.

In addition to the proven business experience she is creative and loves creativity in its own right!