Digital New Biz Series 1/3: The New Rules of Business Development
About This Webinar
SERIES OVERVIEW:
Building a Digital Marketing Program: A Far More Effective Approach to New Business
Join this special series with our guest speakers from Newfangled – the gurus who specialize in working with agencies. We’ll outline how to build a digital new business program that more efficiently generates high-value new business...
SERIES OVERVIEW:
Building a Digital Marketing Program: A Far More Effective Approach to New Business
Join this special series with our guest speakers from Newfangled – the gurus who specialize in working with agencies. We’ll outline how to build a digital new business program that more efficiently generates high-value new business leads.
Sessions In This Series:
- Nov. 14: The New Rules of Business Development
- Nov. 28: Convert Website Prospects More Quickly
- Dec. 5: Deepen High-Value Prospects Relationships More Quickly
THIS SESSION:
The New Rules of Business Development
- The five fundamental pillars of a successful digital marketing strategy today
- Which marketing tools represent your most important digital marketing investments
- How much emphasis to place on each marketing tool in order to generate a right-fit opportunity
Training Materials
Following the session, you will be provided with one week of recording access.
Who Should Attend
This three-part series is designed for agency New Business, Marketing and PR teams — those directly involved in marketing activities for the agency.
Instructors
Mark O’Brien
CEO, Newfangled
Mark O’Brien is the CEO of Newfangled, a digital marketing consultancy for digital and traditional marketing firms. They help creative and digital agencies develop new business opportunities. Mark started working at Newfangled in 2000 as an intern before rising up the ranks to become the President and CEO of the company.
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