Digital New Biz Series 2/3: A Smarter Approach to Campaign-Based Digital Marketing
About This Webinar
SERIES OVERVIEW:
Building a Digital Marketing Program: A Far More Effective Approach to New Business
Join this special series with our guest speakers from Newfangled – the gurus who specialize in working with agencies. We’ll outline how to build a digital new business program that more efficiently generates high-value new business...
SERIES OVERVIEW:
Building a Digital Marketing Program: A Far More Effective Approach to New Business
Join this special series with our guest speakers from Newfangled – the gurus who specialize in working with agencies. We’ll outline how to build a digital new business program that more efficiently generates high-value new business leads.
Sessions In This Series:
- Nov. 14: Craft Your Strategy & Tool Selection
- Nov. 28: A Smarter Approach to Campaign-Based Digital Marketing
- Dec. 5: Converting Prospects on Your Website in the Shortest Amount of Time
THIS SESSION:
A Smarter Approach to Campaign-Based Digital Marketing
- What’s changed about the optimal digital marketing toolkit this year
- How to leverage a campaign-based approach for optimal lead generation
- The secret to speeding up your time to results using a campaign-based marketing strategy
Training Materials
Following the session, you will be provided with one week of recording access.
Who Should Attend
This three-part series is designed for agency New Business, Marketing and PR teams — those directly involved in marketing activities for the agency.
Instructors
Lauren McGaha O’Brien
Chief Strategy Officer
As Newfangled’s Chief Strategy Officer, Lauren divides her time between envisioning Newfangled’s future and operationalizing that vision throughout the business. She collaborates with the rest of the leadership team to identify opportunities that will best serve clients and foster Newfangled’s growth, and supports the directors in seamlessly integrating these opportunities into the company’s daily operations.
Currently, Lauren’s focus is on the business as a whole, leveraging her background in content marketing. She built up the content marketing division at Newfangled and continues to assist each client with the initial development of their target personas and messaging strategy.
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