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Digital New Biz Series 2/3: A Smarter Approach to Campaign-Based Digital Marketing

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11:00AM Nov 28, 2023 ET
  • Duration: 60 min
  • Cost: Free
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About This Webinar

 

SERIES OVERVIEW:

Building a Digital Marketing Program: A Far More Effective Approach to New Business

Join this special series with our guest speakers from Newfangled – the gurus who specialize in working with agencies. We’ll outline how to build a digital new business program that more efficiently generates high-value new business...

 

SERIES OVERVIEW:

Building a Digital Marketing Program: A Far More Effective Approach to New Business

Join this special series with our guest speakers from Newfangled – the gurus who specialize in working with agencies. We’ll outline how to build a digital new business program that more efficiently generates high-value new business leads.

Sessions In This Series:

  • Nov. 14: Craft Your Strategy & Tool Selection
  • Nov. 28: A Smarter Approach to Campaign-Based Digital Marketing
  • Dec. 5: Converting Prospects on Your Website in the Shortest Amount of Time

 

THIS SESSION:

A Smarter Approach to Campaign-Based Digital Marketing

The rules of a successful digital marketing strategy that regularly creates closed business have changed (again). Your messaging and promotional strategy is part of the equation, but the most successful firms are using a campaign-based approach to generate right-fit opportunity faster.
 
In this session, Newfangled Chief Strategy Officer Lauren O’Brien will introduce you to the fundamentals of today’s ideal campaign funnel, and how to use it to guide your marketing strategy decisions.
You’ll learn:
  • What’s changed about the optimal digital marketing toolkit this year
  • How to leverage a campaign-based approach for optimal lead generation
  • The secret to speeding up your time to results using a campaign-based marketing strategy

Training Materials

Following the session, you will be provided with one week of recording access.


Who Should Attend

This three-part series is designed for agency New Business, Marketing and PR teams — those directly involved in marketing activities for the agency.

Instructors

Lauren McGaha O’Brien

Chief Content Officer

As Chief Content Officer, Lauren leads the content marketing division at Newfangled, which helps clients achieve results from their collective content.

She coaches her team to not only create the right strategy for each firm but also to craft the complex systems and tools needed to properly sustain, measure, and optimize that strategy.

Her team is at the core of Newfangled’s vision: to enable firms to leverage their expert knowledge in order to build relationships with their best prospects.

11:00AM Nov 28, 2023 ET
  • Duration: 60 min
  • Cost: Free
Register now

Share this

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