Digital New Biz Series 3/3: Converting Prospects On Your Website In the Shortest Amount of Time
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SERIES OVERVIEW:
Building a Digital Marketing Program: A Far More Effective Approach to New Business
Join this special series with our guest speakers from Newfangled – the gurus who specialize in working with agencies. We’ll outline how to build a digital new business program that more efficiently generates high-value new business...
SERIES OVERVIEW:
Building a Digital Marketing Program: A Far More Effective Approach to New Business
Join this special series with our guest speakers from Newfangled – the gurus who specialize in working with agencies. We’ll outline how to build a digital new business program that more efficiently generates high-value new business leads.
Sessions In This Series:
- Nov. 14: Craft Your Strategy & Tool Selection
- Nov. 28: A Smarter Approach to Campaign-Based Digital Marketing
- Dec. 5: Converting Prospects on Your Website In the Shortest Amount of Time
THIS SESSION:
Converting Prospects on Your Website In the Shortest Amount of Time
- A design method for focusing prospect attention and controlling their path to conversion
- The key page types necessary for your website’s marketing performance (and how to design them)
- The engagement points that matter and which content to pair them with
Training Materials
Following the session, you will be provided with one week of recording access.
Who Should Attend
This three-part series is designed for agency New Business, Marketing and PR teams — those directly involved in marketing activities for the agency.
Instructors
Chris Butler
Chief Design Officer
Chris is Chief Design Officer at Newfangled, where he advises clients on how to apply visual language, design, and technology to solve business and marketing problems.
He is also responsible for creating and optimizing systems and tools that keep the Newfangled operation running with excellence.
Chris likes to remain as attentive to the details as he is to the vision.
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