Digital New Biz Series 2/3: A Smarter Approach to Campaign-Based Digital Marketing
About This Webinar
SERIES OVERVIEW:
Building a Digital Marketing Program: A Far More Effective Approach to New Business
Join this special series with our guest speakers from Newfangled – the gurus who specialize in working with agencies. We’ll outline how to build a digital new business program that more efficiently generates high-value new business...
SERIES OVERVIEW:
Building a Digital Marketing Program: A Far More Effective Approach to New Business
Join this special series with our guest speakers from Newfangled – the gurus who specialize in working with agencies. We’ll outline how to build a digital new business program that more efficiently generates high-value new business leads.
Sessions In This Series:
- Nov. 14: Craft Your Strategy & Tool Selection
- Nov. 28: A Smarter Approach to Campaign-Based Digital Marketing
- Dec. 5: Converting Prospects on Your Website in the Shortest Amount of Time
THIS SESSION:
A Smarter Approach to Campaign-Based Digital Marketing
- What’s changed about the optimal digital marketing toolkit this year
- How to leverage a campaign-based approach for optimal lead generation
- The secret to speeding up your time to results using a campaign-based marketing strategy
Training Materials
Following the session, you will be provided with one week of recording access.
Who Should Attend
This three-part series is designed for agency New Business, Marketing and PR teams — those directly involved in marketing activities for the agency.
Instructors
Lauren O’Brien
Chief Strategy Officer
As CSO, Lauren supports Magnolia’s roadmap as the AI-powered strategic planner for agencies. She collaborates closely with the leadership team and industry thought leaders to ensure Magnolia is completely tailored to the needs of today’s agency strategy teams.
Lauren is also CSO for Newfangled, envisioning the marketing firm’s future and making that vision a reality throughout the company.
In both roles, Lauren’s end goal is always to ideate and execute on strategies that best serve the clients, contributing to their growth and that of Magnolia and Newfangled.
Other webinars you might like
Getting Started with MirrenDirect: A Brief Orientation – SESSION FULL
Presentation Skills (Part 2/2): Enhancing Your Personal Command of the Room
Presentation Skills (Part 1/2): Developing Your Content to Command the Room
All sessions are free with your Premium or All Access subscription to MirrenDirect.
Get started with our 30-day no-fee trial.
Learn More Notify me of new sessions