Proactive Prospecting: Build & Convert a Pipeline of High-Value Clients (Part 1/2)

Proactive prospecting remains one of the most effective sources of new business for an agency. Rather than navigating the reactive (and often dysfunctional) client RFP process, take more control by targeting and converting those high-value leads you can most easily and quickly convert.

This series outlines the approach it now takes to get prospects to respond to your outreach, agree to the first meeting, and then want to engage your agency. We’ll break down targeting, inbound/content marketing, prospecting scripts, outreach channels, meeting conversion, casting, resource requirements, and more. 

Note: Registering for any session will automatically enroll you in the full series. All registrations include unlimited seats for your agency (you’ll receive a link to add additional team members). There is a fee for non-subscribers. 

• Sept 22: Build a Repeatable Growth System: Power Your Entire Team > 
• Sept 29: Build a Repeatable Growth System: Power Your Entire Team >

Training Materials

Following the training session, those who attend will be provided with one week of recording access.

Who Should Attend

This training is designed for those team members who play a key role in leading or supporting the agency’s new business and proactive outreach activities. This may include new business leads, client services/account management, strategic planning, research, and project management.